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TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world''s most widely recognized luxury brand names.The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG Heuer brand. Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, birth of Georges baumemercier Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, one of the very first true Swiss manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development baumemercier of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through baumemercier the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century. Soon after baumemercier and baumemercier its launch in 1952, the NAVITIMER chronograph became a favorite with pilots. In addition to its ability to measure short times, this wrist instrument is equipped with a "navigation computer", a circular slide rule able to handle all airborne navigation calculations, such as climbing times or fuel consumption rate, and even to convert miles into nautical miles or kilometers. This first NAVITIMER was officially chosen by the AOPA (Aircraft Owners and Pilots Association), encompassing pilots from around the world. Today, this model has lent its name to a line of original mechanical chronographs, featuring a wealth of exclusive technical features and naturally all fitted with the famous slide rule. The PROFESSIONAL line encompasses the BREITLING chronographs most specifically tailored to the world of aviation. From the EMERGENCY built-in baumemercier microtransmitter to the electronic sophistication of the B-1, along with the ease of handling typical of AEROSPACE models, BREITLING places its finest technology in the service of pilots.
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