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birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different brand areas and know-how that make up watchmaking. Thus, one of the very first true Swiss names manufacturing companies was born. Through its numerous innovations, ZENITH has always contributed to the development of top class watchmaking . 1998 will remain a symbolic date in the history of Bertolucci, brand the year a new and truly innovative names watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through the hippodrome-shaped case, it draws on the concept of the pebble, which lies at the heart of the brand''s creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century. CONSTELLATION (Elegance): OMEGA''s flagship line, the "star" of the collection worn by such brand and names world-famous celebrities as Cindy Crawford, Martina Hingis, Pierce Brosnan and Ernie Els. A highly identifiable watch: four claws, Roman brand numerals engraved on the bezel, and extremely accurate - with a long tradition of chronometer records! SEAMASTER (Sport): accurate, robust, names resistant, brand the watch with cutting-edge technology and materials (titanium, tantalum). This handsome watch, designed for professional divers or business and leisure wear, is worn by Sir Peter Blake and the winners of the America''s cup, by the world''s fastest swimmer Alexander names Popov and by film star Pierce Brosnan. It''s the watch which saves the life of "The World Is Not Enough" hero, James Bond himself!
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