TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world''s most widely recognized luxury brand names.The name "TAG Heuer" is instantly recognizable invicta worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG auto and diver Heuer brand. Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches Reflecting this heritage, the TAG Heuer brand invicta has long been closely associated with the world of competitive auto sports,

birth of Georges Favre-Jacot, who at 22 years old, founded the watch factory. He was one of the first to understand the importance of the interchangeability of parts for rationalising production, thereby improving precision and reliability of mechanical watches. He grouped together all the different areas and know-how that make up watchmaking. Thus, diver one of the very first true Swiss manufacturing companies was born. invicta Through its numerous innovations, ZENITH has always contributed auto to the development of top class watchmaking . 1998 will remain a symbolic date in the history of diver Bertolucci, the year a new and truly innovative watch was added to its collections. The Serena reflects the Bertolucci style to perfection. Through invicta the hippodrome-shaped case, it draws on the auto concept of the pebble, which lies at the heart of the brand''s diver creative inspiration. Its pronounced curve is delicately extended to the bracelet to provide even greater wearer comfort. Invested with a strong personality, it offers a blend of youth and modernity with a subtle touch of classicism, guaranteeing the watch''s continued success well into the new century.

Intended invicta for professionals, TAG Heuer’s Specialists models reflect more than 140 years of expertise. The Pilot chronograph provides the essential calculations for navigation by land, auto sea and air. Cut from a single block of steel, water-resistant to 1000 meters, equipped with a screw-in crown and unidirectional turning bezel diver with large ratchet, the 1000 M is designed to withstand extreme depths. The Searacer chronograph, developed with professional sailors who include Chris Dickson and Pierre Fehlmann, offers totally new functions : the countdown ''Regatta'' (10, 6 or 5 minutes), the restart function and the 1/10th chronograph function. Stretching beyond one''s limits. The TAG Heuer image has always been closely associated with that of high-level competition.